INTRODUCTION
TRAINING - HOW TO DO A MANUAL SEO AUDIT IN 2019
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USER EXPERIENCE (UX) (38:56)
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IMPROVE ONPAGE SEO (29:44)
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ONSITE SALES STRATEGY (15:18)
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DNS SETTINGS (5:11)
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MOBILE-FRIENDLY PAGES (11:00)
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SECURE HTTPS URL (3:42)
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HTML VALIDATION CHECK (3:02)
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ROBOTS.TXT (3:45)
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PANDA & PENGUIN CHECKS (18:14)
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SITE SPEED AND LOAD TIME (DESKTOP & MOBILE) (18:20)
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URL CANONICALIZATION (6:46)
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SITE STRUCTURE (8:34)
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PAGE TITLES (14:28)
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PAGE DESCRIPTIONS (7:29)
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SITE CRAWL (TO IDENTIFY ISSUES) (10:50)
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ANALYZING SEARCH TRAFFIC WITH GOOGLE ANALYTICS (5:22)
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BACKLINKS REVIEW: BACKLINK PROFILE ANALYSIS (6:36)
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BACKLINKS: “CONTENT GAPS” (4:17)
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ORGANIC RESEARCH (TRAFFIC) (6:46)
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ORGANIC RESEARCH (KEYWORDS) (4:26)
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“CONTENT GAPS” (KEYWORD GAP) (8:54)
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KEYWORDS: ADDITIONAL RESEARCH (12:36)
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KEYWORDS USAGE (3:44)
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CONTENT STRATEGY (23:24)
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DWELL TIME (4:23)
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OUTBOUND LINKS & INTERNAL LINKS (8:34)
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INDEXING (10:17)
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RANKING FOR BRAND NAME (9:13)
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SCHEMA (4:38)
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LANGUAGE (5:05)
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SOCIAL SIGNALS (6:50)
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GOOGLE MY BUSINESS (10:49)
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LOCAL SEO (7:50)
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OPTIMIZE FOR FEATURED SNIPPETS (5:45)
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ADDITIONAL THINGS TO CHECK (4:11)
CONCLUSION + RESOURCES
BONUS - SEO TRENDS FOR 2019
BONUS: 2020 HOT SEO Strategies, You Can Not Afford to Ignore!
SPECIAL EVENT: DIGITAL INSIGHTS FROM TOP WOMEN IN TECHNOLOGY FOR 2021 AND BEYOND
